For Australian businesses targeting Chinese communities
Your Chinese content is costing you customers. Let's fix that.
1.4 million Chinese speakers live in Australia. They're searching for businesses like yours — in Chinese. If your content reads like Google Translate, they'll go to your competitor who got it right.
AC878 is Sydney's Australian Chinese FM radio station. We've spent a decade learning what resonates with this community. Now we're using AI to help businesses like yours create Chinese content that actually works.
Here's what Chinese customers see when they visit your business online
We audit Australian business websites every week. The same problems come up again and again. These aren't just bad translations — they're actively driving customers away.
Machine Translation That Embarrasses
Google Translate doesn't understand context, culture, or tone. A restaurant menu that says "husband and wife lung slices" (夫妻肺片) instead of explaining the actual dish loses customers before they walk in the door.
❌ Google Translate:
"我们的商店有最好的价格为你的家庭"
Grammatically broken, sounds like spam
✓ Native Chinese:
"精选家居好物 品质生活从这里开始"
Natural, warm, sounds like a real brand
Agencies That Charge a Fortune
Traditional Chinese marketing agencies in Sydney charge $3,000 to $8,000 per month. Many outsource the actual writing to freelancers in China anyway. You're paying for their George Street office, not better content.
No Strategy, Just Translation
Translation isn't strategy. Knowing that Chinese parents in Sydney search "北区学区房" (north shore school zone houses) — not "houses near good schools" — is strategy. Understanding that WeChat articles need a completely different structure to Instagram posts is strategy.
What most businesses get:
English content → word-for-word translation → published → ignored
What actually works:
Research what Chinese audiences search → create native content for that intent → publish where they actually are → measure → improve
What We Actually Do
No vague promises. Here's exactly what you get. We use AI trained on Australian-Chinese content patterns to produce native-quality work — then our bilingual team reviews everything before delivery.
Bilingual Content Writing
Social media captions, website copy, product descriptions, promotional materials — all written natively in Simplified Chinese with English versions. Not translated. Created.
Deliverables include:
- Social media posts (Chinese + English versions)
- Website copy and landing pages
- Promotional flyers and EDM copy
- Google/Baidu ad copy
SEO Articles & Blog Posts
Long-form articles (800-1500 words) written for the keywords Chinese Australians actually search. We research search intent in both Google and Baidu to capture traffic others miss.
Deliverables include:
- Keyword research (Chinese + English)
- SEO-optimised articles in both languages
- Meta titles, descriptions, and tags
- WordPress publishing (if needed)
Mandarin Audio Production
Professional Mandarin voiceovers and audio content. Phone greetings, video narration, radio ads, podcast intros — broadcast-quality audio without hiring a voice actor.
Deliverables include:
- Mandarin script writing
- Professional TTS audio (multiple voices)
- Broadcast-ready MP3 files
- Radio ad production via AC878 FM
Translation & Localisation
Not word-for-word translation — cultural localisation. We adapt your English content for Chinese audiences, adjusting tone, references, and structure so it feels native.
Deliverables include:
- Website localisation
- Menu and signage translation
- Legal and compliance documents
- Cultural consultation
See the Difference
Real examples of what we produce. Left: what most businesses have. Right: what we deliver.
🍜 Restaurant Social Media Post
"我们的餐厅有很好的食物。来试试我们的新菜单。我们使用新鲜的原料。欢迎预订。"
What's wrong:
- • Robotic, zero personality
- • Sounds like every other bad translation
- • No call to action, no urgency
- • Would scroll right past this
"悉尼吃货看过来🔥 主厨最新研发的黑松露和牛料理终于上线了 每一口都是味蕾的狂欢 周末限量供应 订位不等人 📍Chatswood店 订位DM"
Why it works:
- • Uses trending food blogger language
- • Creates urgency ("limited", "won't wait")
- • Location specific (Chatswood = Chinese area)
- • Clear call to action
🏠 Real Estate Property Listing
"这是一个很好的房子在悉尼北岸。它有4个卧室和2个浴室。靠近学校和商店。价格面议。"
What's wrong:
- • Reads like a form, not a listing
- • Doesn't mention school zones (key for Chinese buyers)
- • No emotional hook
- • "Price negotiable" — vague
"北区优质学区房📢 Killara精装4房2卫 步行8分钟到Killara High (排名前50) 安静街道 北向花园 双车库 华人家庭理想之选 首次开放本周六10am 扫码获取详细户型图"
Why it works:
- • Leads with school zone (top Chinese buyer priority)
- • Specific school name and ranking
- • North-facing garden (风水 consideration)
- • Clear open home details + CTA
✈️ Migration Agent Blog Article Intro
"澳大利亚有很多签证类型。如果你想移民澳大利亚，你需要了解不同的签证。我们可以帮助你申请签证。联系我们了解更多。"
What's wrong:
- • Generic, says nothing specific
- • No expertise demonstrated
- • Wouldn't rank on Google or Baidu
"雇主担保482签证最新政策解读：移民局近期更新了中长期职业清单 新增12个IT和工程类岗位 对于正在澳洲工作的技术人才来说这是重大利好 本文详解申请条件 时间线和常见拒签原因 帮你少走弯路"
Why it works:
- • Specific visa subclass (482) — targets real searches
- • Timely policy updates show expertise
- • Promises practical value ("avoid detours")
- • SEO-rich for "482签证" searches
How It Works
Simple process. No lock-in contracts. Cancel anytime.
Free Audit
Send us your website or social media. We'll show you exactly where your Chinese content is losing customers — and how to fix it. No charge, no obligation.
Content Plan
We build a content calendar based on your business goals, target audience, and the platforms that matter. You approve the plan before we start.
We Create
Our AI produces native Chinese content, reviewed by our bilingual team for quality, cultural accuracy, and brand voice. You get drafts for approval.
You Grow
Content delivered on schedule. Monthly reports show what's performing. We adjust strategy based on real data, not guesswork.
What Your First Month Looks Like
No guesswork. Here's exactly what happens after you sign up.
Discovery & Audit
- We audit your existing Chinese content (or lack of it)
- 30-minute onboarding call to understand your business, audience, and goals
- We research your competitors' Chinese content
- Deliver your personalised content strategy document
First Content Delivery
- Content calendar for the month delivered for your approval
- First batch of social media posts delivered (Chinese + English)
- First blog article draft if on Growth/Enterprise plan
- You review, we revise — unlimited revisions until you're happy
Refinement
- Second batch of content delivered
- We adjust tone, style, and approach based on your feedback
- Audio content delivered if on Enterprise plan
- Mid-month check-in call (Growth/Enterprise)
Review & Plan
- Final content batch delivered for the month
- Performance report: what worked, what didn't
- Next month's strategy recommendations
- Planning call for Month 2
Industries We Serve
We know these sectors because AC878 FM has been working with them for over a decade
Restaurants & Hospitality
Menu localisation, food photography captions, review responses, delivery platform listings, seasonal promotions
Real Estate
Property listings for Chinese buyers, suburb guides, investment analysis, auction notices, WeChat property alerts
Migration & Legal
Visa update articles, FAQ content, client success stories, compliance-safe marketing, consultation funnels
Education
Course descriptions, parent-focused content, campus guides, enrollment materials, agent info packs
Retail & E-Commerce
Product descriptions, seasonal campaigns, loyalty program comms, daigou marketing
Health & Wellness
Clinic info, practitioner bios, health guides, appointment booking content, wellness tips
Pricing
All prices in AUD. No setup fees. No lock-in contracts.
Need something custom? Talk to us — we'll build a plan that fits.
Starter
For businesses getting started with Chinese content
+ GST
- 8 bilingual social media posts/month
- 1 SEO blog article/month (800+ words)
- Website copy review & recommendations
- Monthly content calendar
- Email support
Growth
For businesses serious about the Chinese market
+ GST
- 20 bilingual social media posts/month
- 4 SEO blog articles/month
- 2 email newsletters/month
- Bilingual keyword research report
- Monthly strategy call (30 min)
- Performance report
- Priority support
Enterprise
Full-service content for established businesses
+ GST
- 40+ social media posts/month
- 8 SEO articles + press releases
- Mandarin audio/TTS production
- AC878 FM radio ad production
- Weekly strategy calls
- Competitor monitoring reports
- Dedicated account manager
- 4hr priority turnaround
All plans include unlimited revisions and a 30-day money-back guarantee. Not sure which plan? Book a free 15-minute call and we'll help you decide.
Common Questions
Our Guarantee
30-day money-back guarantee. If you don't see the value in your first month of content, we'll refund every dollar. No questions, no hassle, no hard feelings.
We also offer a free content audit before you commit anything. We'll review your current Chinese content and show you specific improvements — so you can judge our quality before spending a cent.
We'd rather earn your trust month-to-month than lock you into a contract you regret.
Why AC878?
AC878 is Sydney's 24-hour Australian Chinese FM radio station. For over a decade, we've been the voice of the Chinese community — broadcasting news, connecting businesses with customers, and building relationships across cultures.
Content Studio is the natural extension of what we already do. We understand this market because we are this market. We know that a restaurant in Burwood needs different Chinese content than a migration agent in the CBD. We know that "北区" means something to a Chinese property buyer that "North Shore" doesn't quite capture.
We built Content Studio because too many Australian businesses were coming to us frustrated — paying too much for mediocre Chinese content that didn't convert. AI lets us deliver native-quality work at a fraction of the traditional cost. But the strategy, the cultural knowledge, the understanding of what actually works — that comes from a decade in the community.
We're not a faceless tech startup. We're a real media company based in Ultimo, Sydney. Come visit us. Listen to us on the radio. Then let us help you reach the Chinese community.
Your competitors are already creating Chinese content. Are you?
Every week you wait is another week of Chinese customers choosing businesses that bothered to speak their language. The free audit takes 5 minutes to request and costs you nothing.
Get My Free Content AuditGet Your Free Content Audit
Send us your website or social media links. We'll review your existing Chinese content (or lack of it) and show you exactly what you're missing — free, no strings attached.
No sales pitch. Just an honest assessment of where your Chinese content stands and what it would take to actually reach Chinese customers in Australia.
marketing@ac878.com.au
We reply within 24 hours
Suite 11, 89-97 Jones St, Ultimo NSW 2007
Walk-ins welcome by appointment